Who Are We?

The organizing entity, THE GENEROUS HANSD, was established in Saudi Arabia in 2006 as a trial phase and officially in 2010. It has carried out more than sixty exhibitions and various events across multiple fields and regions, under official and honorary patronage from Their Royal Highnesses the princes and esteemed officials.

About “Eastern Gate”

The global tourism and travel sector is witnessing a rapid transformation driven by technological innovation and growing awareness of the importance of sustainable travel experiences. Today, tourism stands as one of the world’s key economic pillars and a vital bridge between cultures and nations.

In light of this, the International Tourism and Travel Exhibition serves as a leading platform that brings together government entities, tourism companies, travel experts, and investors to showcase the latest trends in the tourism industry, exchange expertise, and explore promising investment opportunities in this vital sector.